January 2014- January 2015
Developed, launched and maintained daily lifestyle website within a uniquely designed day-planner format. Strong understanding and application of website design, brand development, creative direction, community engagement across social media platforms, content development and site management. Wrote and edited content covering an array of topics including food, fashion, health, home, beauty, technology, DIY, for a daily editorial lifestyle blog. Strategized and conceptualized lifestyle photo shoots and wrote/edited editorial pieces based on trends, community response, and of course our personal experience. Communicated, promoted and grew website through multiple social communication platforms. Networked and collaborated with other bloggers, local merchants, artists, etc.